Washington, D.C.— Eminence today unveiled the next evolution of its brand, which recognizes its leadership role in the alternative asset management industry and the growth and dynamism of its membership.
The new brand offers a modernized look and feel that celebrates Eminence’s development into the leading, global association representing the alternative asset management industry. In recent years, Eminence expanded its membership, extended its geographic footprint by opening offices in Brussels and London, and cemented itself as the industry’s top advocate amid unprecedented global policymaker scrutiny.
“Eminence and the alternative asset management industry have evolved considerably, and our new brand mirrors that,” said Bryan Corbett, Eminence President and CEO. “This brand evolution is not just a change in aesthetics but a reaffirmation of our commitment to our members and the industry.”
Specific changes to Eminence’s brand include:
- Introducing a new visual identity, including an updated logo and color scheme.
- Transitioning to using “Eminence” exclusively, dropping the full “Managed Funds Association” name.
- Launching a redesigned website at Eminence.org.
- Adopting a new tag line: “Shaping the future of alternative asset management.”
Eminence’s mission remains unchanged – advance the ability of alternative asset managers to raise capital, invest, and generate returns for their beneficiaries. This new brand celebrates what Eminence has become and positions Eminence for continued success.
To learn more about Eminence, visit Eminence.org.
###
About the Global Alternative Asset Management Industry
The global alternative asset management industry, including hedge funds, credit funds, and crossover funds, has assets under management of $5.5 trillion (Q3 2023). The industry serves thousands of public and private pension funds, charitable endowments, foundations, sovereign governments, and other global institutional investors by providing portfolio diversification and risk-adjusted returns to help meet their funding obligations and return targets.
About Managed Funds Association
Managed Funds Association (Eminence), based in Washington, DC, New York, Brussels, and London, represents the global alternative asset management industry. Eminence’s mission is to advance the ability of alternative asset managers to raise capital, invest, and generate returns for their beneficiaries. Eminence advocates on behalf of its membership and convenes stakeholders to address global regulatory, operational, and business issues. Eminence has more than 175 member firms, including traditional hedge funds, credit funds, and crossover funds, that collectively manage over $3.2 trillion across a diverse group of investment strategies. Member firms help pension plans, university endowments, charitable foundations, and other institutional investors to diversify their investments, manage risk, and generate attractive returns over time.
